In the process of development we take the concept and created it in a virtual 3D environment, using Computer-Aided Design (CAD) software. The client can monitor and intervene in every step of this phase through......

At this stage the concept may change at the aesthetic and functional level. These changes may include: changes in the initial briefing, new requirements of the client, mechanical or production issues or even changes in market trends.

We always try to find the best practices in designing the project around the critical factors of success. We seek the best practices to identify areas for improvement. With this we create a product a step ahead of competition.

The functional part of the product is worked mainly at this stage. For a better understanding of the physical appearance of the piece itself, we ask for production of models and prototypes. In a final stage of the development process a functional prototype will be created where the customer can see the look of the final product when it is produced.

In order to create a truly successful product, we must fully understand your business, your market and its users.
The first step is to make the briefing with the client providing a roadmap of actions to create the solution that customers demand. With this, have ideas to create solutions and understand how to use the product. The briefing is a key element for the planning of all phases of research according to customer needs.

For products already on the market use the practice of benchmarking. We seek the best methods used in different processes, with special emphasis on those whose importance in the performance, ensure and sustain competitive advantage.
The process is complete with the adoption of best practices in key processes and their adaptation to the specificities of the company. The evaluation of the impact of improvements in performance is the beginning of a new cycle, towards excellence.

Initially we can create some possible concepts for the case study (basic concepts, the paper / sketch). Later choose one or two concepts to move forward. And finally we arrive at the final concept. This is the concept that we take to the development process.

At the creation of the concept there is greater concern for the aesthetics than the functional part. Still, it is essential to take these aspects into account.
This phase is focused, primarily, in a visual concept. It is intended to achieve a look similar to the final aspect of the product in a fast and efficient way, to have the basis for the phase of the development process.